The Sportsman’s Alliance of Maine submitted a Freedom of Information Act request to the Maine Department of Inland Fisheries and Wildlife in order to obtain around 100,000 email addresses of those who bought hunting and fishing licenses online. As a result, it has set off a firestorm across certain channels of the hunting and fishing outdoor world in Maine. At issue is privacy and unwanted SPAM from SAM as well as the ability of any other individual or group to obtain the same list. Potentially, this could open a can of worms.

According to WMTW-TV website, SAM obtained the emails to send out information about coyotes. SAM has become very active of late in working to get all hunters involved in doing what they can to stop the further decline of the whitetail deer herd in Maine, which is suffering greatly due to many factors; poor management, severe winters, loss of habitat, overblown populations of predators, among other things. One aspect is to encourage and promote the hunting of coyotes.

One would have to recognize and appreciate SAM being all agog to fire up the licensed hunters and get them involved but I have to seriously question the decision to mount an email campaign using emails obtained, 1). through FOIA request, and; 2). using emails from fellow hunters without their approval. These are the guys you want help from. It’s an odd way to go about it.

We all hate SPAM and some are obsessed with it. It think it safe to say that most hunters are not very thrilled with the prospects of what can come from this move by SAM. First, it immediately creates bad public relations. Second, it forms distrust. Many hunters are asking whether SAM will resell the list to other agencies. This all comes at a time when hunters need to unite in an effort. I think SAM is attempting to do this but they failed to grasp what would happen. Third, if SAM, which had to go through the Maine Attorney Generals Office, can obtain this list, anyone else can. That fact in and of itself, has angered a lot of people.

In my opinion, here is what SAM needs to do. Immediately issue a public apology. Promise the list will not be used and that they will work with the Attorney General and MDIFW in order to get the law changed to protect those emails. I don’t believe this was the intent of FOIA. This only makes sense. MDIFW has promoted their MOSES online license purchasing program for quite some time. It is time and money saving for MDIFW. If perspective license buyers can’t be confident their email information and perhaps other personal information, cannot be safeguarded, it will seriously detract from the program. This has to be done immediately.

Once SAM has done what it can to minimize the damage they have caused, then they can choose other routes to get their message out. SAM has a website that needs updating to become more user friendly and interactive. They can wage an opt in/opt out email campaign for sending out newsletters, etc. and seeking new members. They can provide needed updates on their website along with providing RSS feeds so other websites, including blogs and forums, can post SAM’s feed so their readers have easy access.

Press releases can also be generated from the website and sent to all media outlets across the state. If SAM is wondering how well this might work, then just take a lot at how quickly and widespread the news traveled about them confiscating emails. I rest my case.

We live in an electronic age. With the rapid growth of the Internet, lack of knowledge can set businesses and organizations back in their progress as was the case for SAM. On the same token, knowledge can advance their cause. They now need to mend some fences and get with the times. The days of “stealing” email addresses to send unsolicited information is not only outdated but is extremely bad business. SAM needs to become cutting edge in this regard.

Tom Remington